This guide accompanies the course, Principles of Management BUSI 2310, which includes the principles of planning, organizing, leading, and controlling an organization in the context of its environment. An emphasis on ethics is included.
To access e-books and articles in the library databases, you will need to log in with your L-number. Your pin is the 6 (six) digits of your birthday - MMDDYY.
A video discussing the numerous research techniques used in business to help determine customer needs, wants, opinions and whether or not they would purchase a company's products or services. Different methods are compared and numerous examples are given for each.
Marketing involves satisfying the needs and wants in the market place. It is vital for all businesses and those involved in marketing to have a good understanding of this complex area. This video explains marketing and the processes involved.
A video describing the basic concepts underlying an effective relationship-marketing program and discusses the six major steps involved in establishing a program. To demonstrate theory and illustrate that relationship marketing strategies are applicable to both small and large businesses, examples are drawn from Saturn, John Deere, and Harley Davidson.
A video revealing the secrets of successful global brands who all have completely different approaches to marketing, including Twinings, Nokia and Unilever.
This program examines the role of market research in the claims made by advertisers. It provides examples of market research techniques and discusses focus groups.
"How to Plan Marketing" by 
"Marketing Plans for Online Enterprises" by 