To access e-books and articles in the library databases, you will need to log in with your L-number. Your pin is the 6 (six) digits of your birthday - MMDDYY.
Discusses aspects of marketing such as planning, research and information, segmenting, targeting, positioning, and the Four P’s: Product, Pricing, Place, and Promotion.
A thorough summary of the marketing process -- covering mission statements, business and marketing objectives, and market share -- and the marketing plan, which addresses situational analysis and goals, including SWOT analyses and trend analyses.