The three modules of this program look at the process of creating a business plan from three different perspectives: the transformation of an idea into a marketable product, the determination of financial feasibility, and negotiation with potential investors.
This program spotlights two very different small-business owners—a physical therapist and a performance artist—who have something very important in common: a business plan. This video reviews key components of a business plan: the executive summary and overview, the operations plan, the marketing plan, and the financial plan.
This program offers insight into market exploration, determining a viable market niche, gauging the level of need for a product or service, learning about one’s customer base, and deciding on the most appropriate business structure. Writing a detailed and comprehensive business plan is also a major topic.